CREATIVE PROJECTS
Campaigns. Brand stories. Documentary. Strategy-led creative direction.
BLACK RIVER ATHLETICS
Produced a docuseries and marketing campaigns to promote Black River and reach prospective athletes. My team and I increased their online presence by increasing their average views per video to 7.2k, an increase of over 800%.
Led creative for Power Play’s launch campaign and social media strategy. The project helped raise brand awareness since Power Play is a new coalition. I led the team on production for the campaign and oversaw social media content.
POWER PLAY NJ
I was asked to produce a short film highlighting what it meant to be part of 1in6 Support to screen at their first annual fundraising gala. I turned it into a docuseries sharing real stories which helped the non-profit raise over $80k.
1in6 SUPPORT
ABC NEWS
As a Production Associate, I got the opportunity to produce spots for Good Morning America, World News Tonight, 20/20 True Crime, ABC News Specials, and led creative on promos for Bad Romance: A 20/20 True Crime limited series.
Working as a Communications Specialist, I produced videos
NJDOS
NJDEP
Produced a docuseries and marketing campaigns to promote Black River and reach prospective athletes. My team and I increased their online presence by increasing their average views per video to 7.2k, an increase of over 800%.
