CREATIVE PROJECTS
Campaigns. Brand stories. Documentary. Strategy-led creative direction.
POWER PLAY NJ
Led creative for Power Play’s launch campaign and social media strategy. The project helped raise brand awareness since Power Play is a new coalition. I led the team on production for the campaign and oversaw social media content.
BLACK RIVER ATHLETICS
Produced a docuseries and marketing campaigns to promote Black River and reach prospective athletes. My team and I increased their online presence by increasing their average views per video to 7.2k, an increase of over 800%.
1in6 SUPPORT
I was asked to produce a short film highlighting what it meant to be part of 1in6 Support to screen at their first annual fundraising gala. I turned it into a docuseries sharing real stories which helped the non-profit raise over $80k.
ABC NEWS
As a Production Associate, I produced spots for Good Morning America, World News Tonight, 20/20 True Crime, ABC News Specials, and led creative on promos for Bad Romance: A 20/20 True Crime limited series.
NJDOS
As a Communications Specialist, I oversaw the daily content for NJDOS social pages and produced videos, photography and social media content for the NJDOS and NJ Lieutenant Governor Tahesha Way.
NJDEP
As the lead videographer and editor, I directed shoots with the NJDEP Commissioner and state leadership to produce educational content for statewide environmental initiatives. I supported the launch of green initiative campaigns through video, graphics, and social content.